Digital Marketing
From 2010 to present, digital marketing evolved significantly, transitioning from basic web ads and email embeds to highly integrated, data-driven campaigns. During this time, I led the development of numerous digital assets—banners, social media posts, email marketing embeds, and interactive web ads—that supported product launches, events, and ongoing consumer engagement.
Working closely with publications and digital agencies, we reached tens of thousands of targeted users through email marketing and ad campaigns, leveraging both established and emerging platforms to engage consumers directly. The goal was not only to boost brand awareness for Cone Denim and White Oak but also to drive deeper brand loyalty and expand our audience reach. Our campaigns were a standout in the B2B sector, earning us over 40K active Instagram followers—the largest audience in our space at the time.
On the business side, this growth translated into industry-leading revenue, with our China facility’s revenue increasing fivefold from $20 million to over $110 million annually within just four years. The success of our digital strategy attracted attention from major brands and consumers alike, transforming our products into highly sought-after items in the market.
Grew our China revenue 5x to $110MM/yr in 4 years.
FTX Marketing Landing Page
In 2022 as part of digital assets for their partnership with Petronas Formula 1, I created this landing page and an NFT giveaway. The page has long since been removed but I kept a copy active as a sample on Webflow which you can see here.
Social Media Advertising
Targeted advertising on social media and google is an important step in the digital marketing process. It expands reach to the people that are the most likely to engage with your content. Shown here is one example of hundreds of ads run for many different companies and products over the years.
Banner Ad Placement
Below are samples of banner ads that were be placed along the side or top/bottom of your favorite content on your favorite websites such as news media sites, industry blogs and periodicals, etc.
In App Landing Pages
Landing pages often appear in the different apps that we use and are another great opportunity to showcase your brand and services. I have design several over the years and a few examples are below.
