Tradeshows

Here are two examples of tradeshows that showcase how I create impactful, immersive experiences for my clients.

The first was held in Las Vegas in October 2024, at the largest travel tradeshow. My client, Fiesta Americana Travelty, wanted their booth to better reflect their commitment to hospitality, moving away from the generic setups they'd used in the past. Drawing inspiration from some of their finest resorts, I designed a space that welcomed visitors as if they were stepping into their vacation destination. The result? An inviting atmosphere that contributed to a 31% increase in bookings and foot traffic compared to the previous year.

The second tradeshow took place in Shanghai in 2019, right before the pandemic. This event marked the debut of five distinguished brands, each with a rich legacy, newly brought together under one corporate umbrella. It was attended by CEOs and top executives from around the world, and the launch was a huge success. I not only designed the booth but also provided photography of the event and covered speaking engagements, materials that were later used in industry media to extend the event's impact even further.

IMEX AMERICA - LAS VEGAS 2024