Live Nation Venue

In 2014 a brand partner collaborated with us on the revitalization of downtown Greensboro, N.C. by converting a historic movie house to the Live Nation and House of Blues partnered Cone Denim Entertainment Center to attract top talent to the area.


The concept was to honor Cone Denim Mills which had been the nucleus that the City of Greensboro was built around in the 1800's, and tell its iconic story through the decor and branding of the venue. The VIP "Indigo Lounge" was a separate bar and restaurant where you could view the stage on CCTV while grabbing a bite to eat and drinks with friends for a more intimate experience than the main room and bars.


Dave Chappelle performed opening night, showing up as we were still applying the finishing touches to the venue.

A sign for the cone denim entertainment center
A building with a sign that says dave chappelle november 5
A black and white drawing of a wall with the word icon on it
A bar with bottles of alcohol and a television on the wall
An auditorium with rows of seats and a stage with blue lights
A collage of pictures shows a clock and the number 8
A man is playing a guitar in front of a crowd at a concert.
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