Social Media and Ecommerce
Social media and eCommerce have revolutionized how brands engage with their audiences, offering immediate and personal connections that build brand loyalty. As a Design Director, I view social media as a dynamic platform for storytelling and community-building, where brands can showcase their identity and respond to trends in real time.
Similarly, eCommerce transforms the customer journey, allowing for seamless, personalized shopping experiences. Together, these platforms create a powerful ecosystem, driving brand awareness and sales, and positioning fashion brands for success in a digital-first world.
Boardminded Ecommerce Store & Fashion Blog
Using the latest in Ecommerce technology this website was created and curated to appeal to the high end fashion market. Each product deliberately selected and carefully presented in coordination with the current social media marketing efforts and campaign.
Boardminded Social Media • Instagram
Click on the phone icon and check out the social media including the most recent video stories to get a feel for the vibe and connection made with the brand's customers.
I have created and/or curated other similar accounts over the years including on TikTok and Facebook.
APP Design
The design principles for app interfaces today often mirror those of popular social media platforms, focusing on user-friendly navigation and engaging experiences that keep users invested. I've designed numerous apps over the years, each with a strong emphasis on intuitive usability. One such example, Wrthly (shown below), was a finance app designed to provide a quick snapshot of your net positions by subtracting liabilities from assets, offering real-time tracking of your financial health. While Worthly didn’t reach a full release, I’m excited to have another app scheduled for launch in early 2025 across app stores.
